Privacy Policy

Last updated August 10, 2026

Fernvie LLC ("Fernvie", "we", "us") operates fernvie.com. This explains what we collect, why, and what we do with it. It is written to be read, not to be survived.

What we collect

When you contact us

The name, email address and message you type into our contact form. That is it. We ask for nothing else and we do not require an account.

When you use the free site check

Our site includes a tool that reviews a website address or a public social media handle that you supply. When you use it we receive the address or handle you entered, and we request the publicly available version of that page in the same way any web browser would. We do not log into anything, we do not access private accounts, and we cannot see anything that is not already public.

If you choose to unlock the full result, we also receive the email address you provide. Providing it is optional. The preview works without it.

Automatically, by us

We count visits ourselves, on our own servers. For each page loaded we record the page address, the time, and a coarse source, which is either the name of the site that linked you here or the label an advertising platform attached to a link. We do not record the full address you came from.

We also record what gets clicked. For each link or button you click we keep the words written on it and where it points, so we can tell which parts of the site people reach for and which they ignore.

When you use the free site check we keep the address or handle you typed, whether or not you go on to give us an email address. That is a public web address, not a fact about you, and it lets us see what kinds of businesses the tool is useful to.

All of that carries a random reference that lasts only until you close the tab, so the steps of one visit can be joined together. Our own records set no cookie, hold no IP address and contain nothing that identifies you, they are never linked to your email address, and they are deleted after ninety days. Our hosting provider also keeps standard server logs, including IP addresses, for security and reliability.

Google Analytics

We are adding Google Analytics 4, provided by Google. This page said we would name any measurement tag before it went live, so here it is, named first.

Unlike our own counting, Google Analytics sets cookies, and it sends a record of what you do here to Google, who handle it under their own terms. It receives the pages you view, roughly where in the world you are, and what device and browser you used. It does not receive your name, your email address, or anything you type into our forms.

If you would rather not be counted by it: most browsers can block third party cookies, and Google publishes a browser add-on that opts you out of Google Analytics on every site, at tools.google.com/dlpage/gaoptout. Blocking it changes nothing about how this site works for you.

Microsoft Clarity

We also use Microsoft Clarity, and it deserves more than one line, because it records more than a count. Clarity replays a visit. It keeps where the pointer moved, what was clicked, how far the page was scrolled and what was on the screen while you did it, and it plays that back to us as a recording of the page you were looking at.

What it never records is anything you type. Text in form boxes and drop-down menus is hidden before it leaves your browser, in every mode, and that cannot be switched off. Email addresses and numbers shown anywhere on the page are hidden as well. So the address you give us to unlock a result reaches us through the form, not through a recording.

We use it for one reason: it shows where people get stuck. A page can look right to us and still lose everybody at the same spot, and this is how we find that spot instead of guessing.

Clarity sets cookies to tell one visit from another and to recognize a returning browser, and Microsoft handles what it collects under their own terms. It is not switched on inside our own back office, so nothing you send us is ever recorded there. If you would rather not be recorded, any tracker blocker that blocks clarity.ms stops it, and most already do. Blocking it changes nothing about how this site works for you.

Meta (Facebook and Instagram) pixel

We run ads on Facebook and Instagram, and to know whether they work we use the Meta pixel, provided by Meta Platforms. It sends Meta a record that you viewed a page here, that you ran the free site check, and the letter grade it gave (an A, a B, and so on). It does not send the web address you typed into the tool, and it does not send anything you write in a message to us.

If you give us your email address, to unlock a full result or to contact us, we also tell Meta that a lead happened, through their Conversions API. Your address is hashed before it is sent, which means it is turned into a fixed-length code that cannot be turned back into the address. Meta uses that code to match the lead to an ad account if you have one with them, and to show us, in total, how many people an ad brought in. We do not receive names back from Meta and Meta does not give us access to anyone's account. We also send Meta the values of the two cookies its own pixel set in your browser, which hold a random code Meta made up and nothing about you, so it can tell that the visit and the lead were the same person rather than two.

The pixel does the same job a second way, through a Meta setting called automatic advanced matching. When you type an email address into a box on this site, the pixel reads it in your browser, hashes it there, and sends Meta the code rather than the address. It is the same address you already gave us and the same kind of code described above, just handed over by your browser instead of by our server, so Meta counts one person once. Anything that blocks the pixel blocks this too.

The pixel sets cookies and Meta handles what it collects under their own terms. It is not switched on inside our own back office. If you would rather not be counted by it: most browsers' tracking protection blocks it, as does any tracker blocker that blocks facebook.net. You can also manage how Meta uses activity from other sites in your own Facebook or Instagram settings, under Ad preferences and "Your activity off Meta technologies." Blocking it changes nothing about how this site works for you.

Which ad brought you here

When a link from an ad or a social post carries a campaign label (the utm parameters you may have seen in a web address, and Meta's click id), we keep that label for the length of your visit. If you then unlock a result or send us a message, the label is saved with it, so we can tell which ad the enquiry came from. If you do not send us anything, it is gone when you close the tab.

What we do with it

We use your contact details to reply to you, and to send the report you asked for. We use the site check inputs to produce your result and to understand which kinds of businesses are using the tool. We do not sell your information. The one advertising company we share anything with is Meta, as described above, and what it gets is a hashed email address and the fact that something happened, never your message or the address of your site.

When you unlock a full result we send you a copy of that result. If you also ticked the box asking for occasional email about websites, we will send you that as well, no more than monthly, with a one click unsubscribe in every message. If you did not tick it, the copy of your result is the only email you will get. We do not add anyone to a list without asking, and you can tell us to stop at any time.

Who else touches it

We use a small number of service providers to run the site, and they only receive what they need to do their job:

• CloudflareHosting, security and cookieless analytics
• ResendDelivering email that you asked us to send
• GoogleAnalytics, as described above
• MicrosoftClarity recordings, as described above
• MetaFacebook and Instagram pixel and Conversions API, as described above

Cookies

Our own counting uses no cookies at all. It stores one random reference in your browser for the length of the visit, so the steps of a single session can be counted together. It is not a cookie, it is not sent anywhere else, and closing the tab removes it.

Google Analytics, Microsoft Clarity and the Meta pixel, all described above, do set cookies. Google and Microsoft use theirs to tell one visit from another and to recognize a returning browser. Meta's cookie is an advertising cookie: it is how Meta knows you visited us, which means you may see an ad from us on Facebook or Instagram afterwards. We do not sell what any of them collect, and the opt-outs above turn them off.

How long we keep it

Enquiries stay in our email for as long as we are working together, or up to two years afterwards. Everything we count automatically, including the addresses typed into the free site check and the clicks described above, is deleted after ninety days. What Google Analytics, Microsoft Clarity and Meta hold is kept under their own retention settings. Ask us to delete anything and we will.

Your choices

Email info@fernvie.com and we will tell you what we hold about you, correct it, or delete it. No forms, no hoops.

Children

This site is meant for businesses and is not directed at anyone under 13.

Changes

If we change this we will update the date at the top. Material changes will be noted on this page.

Contact

Fernvie LLC, Memphis, Tennessee. info@fernvie.com